Regina Rubino has created a brand identity for Nova Ortho-Med which flutters joyously to consumers seeking independent living solutions. It shows once again that the Web pages, logos and other additional materials are more effective when truly express only the basic beliefs of the company they represent.
"NOVA identity is no aspiration, is a faithful reflection of the people that make up the company and the clientele served - are the inspiration behind these designs," says Rubino, founder of image: Global vision with headquarters in Santa Monica, California.
Rubino and his creative team recognized that NOVA is moving beyond independent living products that enhance mobility, safety and comfort. Carson, California-based company is also changing the society seen people with physical problems.
Image: World Vision Web site design brilliantly expresses this mission. When visitors come, NOVA home page explodes with butterflies of bright colors and claims edifying, including "Living happy" and "Beautiful living". To change the themes, images of products customized inside and out transition.
Rubino, says that the butterfly was chosen because it is a symbol of hope. They can raise through the sky; Nothing restricting them. Similarly, people who use products NOVA enjoy confidence and new freedom.
"People are individuals and love life wants a choice between a pink Walker and a Walker purple." They want to customize and articulating its personality. You can see this vivid expression of individuality in the NOVA website. Bright and colorful, easy to use, it packed with educational tips and videos, inspirational stories and encouraging words. The logo also conveys this spirit of spontaneity and creativity. A different colour is used for each letter to express the spirit of compliance, fun and individuality, "says Rubino."
Rubino, which also is co-founder of design Louey/Rubino group, create brand identity inspiration combines simple and provocative - language as assertions that appear when visitors arrive at the Web site NOVA, with images evoking an emotional response. For example, a rising Butterfly beauty could literally lift the spirits of a person living in a wheelchair.
"NOVA everyone has a passion for the creation of a metamorphosis in how the world perceives people with disabilities." That's why it was so important that our identity design coincides with the mission and inspires visitors to take flight, both in thought and action. "
Of age, Regina Rubino and Robert Louey have won more than 300 international communication Arts Awards at the time that offers companies from Fortune 500 and other major institutions in the creation of identity systems that solve complex communications challenges. This often involves not only a corporate image or product, but the brand environments.
Regina Rubino / image: Global vision collaborates with Louey of Robert and Karen Dacus/Pagenova design. His client list includes Hyatt Hotels & Resorts, Beverly Hills Hotel, Kaufman and broad, Beijing desert property Company, Ltd., Mori Building Co. Ltd. and Aflac.
Of Regina Rubino / image: Global vision / Robert Louey Design / Karen Dacus/Pagenova:
Contact information:
Phone (310) 998-8898
Fax (310) 396-1686
Email: regina (at) loueyrubino (dot) com
For more information about Regina Rubino / Robert Louey / Karen Dacus, visit http://www.imageglobalvision.com, http://www.robertloueydesign.com, http://www.loueyrubino.com, http://www.pagenova.com, or write to 2525 Main St., Santa Monica, CA, 90405.
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