United States row announced the second phase of its national marketing and advertising with real women for the collection of clothing dress new company fitness Council tone system campaign is underway. The original plans for the print campaign and called online for two professional models and a real woman, but the extraordinary income area of New York from the ages of 25-50 non-professional models casting call prompted executives to consider the possibility of a campaign that includes only the finalists local area. Row executives gathered a wide variety of women during the call conversion held in Union Square in New York City Ballroom.
"Row team was inspired by wonderful women we met during the conversion, as we listened to every one of his personal trips to self-fulfilment and healthy life," reflects Jennifer Estabrook, EVP of row business operations. "We were so impressed by these women who, in the middle of the conversion, we decided to rethink the use of professional models." "The campaign focuses on how a woman feels about herself, and was only connection to real women."
Row finished select seven women due in part to the celebrity judges unwillingness to restrict the field below seven leaders of twenty finalists extraordinary.
Photographed for screen print and online advertising, as well as in-store materials, seven finalists modeled the tonifying body of training which was designed to give shape to the body and considerably improve the efficiency of training clothes collection. New tone of Council (BTS), body toning workout in the fitness industry delivered from mid-October to select Dick Sporting Goods stores nationwide, fila.com and shops specializing as Luke's Locker Paragon sports clothing engineering row collection system. In 2011, BTS row available at selected locations of Lady Footlocker and many other destinations nationwide retailer for spring.
Women Council row pitch system appear dedicated http://www.facebook.com/FilaToning page, as well as all assets online support accessible BTS on http://www.fila.com collection. Special announcements call foundry with celebrity panel and interviews with each of the air of seven women in the YouTube channel of the row. Row has also participated in a campaign of Twitter @ filatoning and organized a party of Twitter to talk about fitness, healthy living and the tone of Council collection. Row marketing program also integrates the celebrity that is sowing and retail promotions.
Seven women selected for the campaign are:
Andrea Williams, is a survivor of cancer for years and mother of two, that while time working full-time as an Assistant to staff in the finance industry trains for marathons and triathlons 33. Andrea exceeded insurmountable obstacles to achieve personal and professional success. Andrea has just completed the marathon in New York City in pants BTS row.
Erin Sharoni, 29 years old former Junior Olympic certified coach swim works in finance and is a voluntary and advisory nutrition fitness coach. Erin is moonlighting as the sideline reporter for the San Juan this season basketball.
Maggie Astolfi, is a partner of 25 years of age in a company based on New York writes about his passion for healthy life asset management and a balanced on his blog, lifestyle http://www.thefitpost.com.
Lidia Callins, a 29 years old aspiring actress and writer, is a personal trainer in New York, who loves to integrate boxing training. She was instrumental in the development and "Knock Out, For Girls" non-profit organization's mission.
Jocelyn Taylor, an entrepreneur from 45 years she prides itself on its integrity in business and work ethic, and most importantly, as a model positive for her 13 year old daughter. Having worked 12 years successful industry editorial and, most recently as editor of New York City based lifestyle magazine, launched multimedia JRT, LLC, a brand of luxury and strategic marketing agency.
Jordana Matute, a waitress 25 years that has an enthusiasm for life and personal fitness.
Kiya Knight, a 29-year-old sport scientist was 200 pounds, when he was only 19 years old and found her passion in life: fitness. Developed its own concept of body weight for your customers personal training fitness.
According to the design of the fila - director Freya Tamayo, clothing "real, everyday women can best express the benefits of this new technology for the rest of the women toning in United States seeking effective new options in the category of fitness." Clothing fitness, especially trousers, have become a staple in the closet one today. Our pants Council tone is an everyday everyday women's trousers. "Women who attended our call conversion are women that inspire me design collection of clothing row!"
In the spring of 2011, row carried out their next search for women REAL tone of Council system. The casting call will be promoted on-line and mentioned in the campaigns of printing in the early spring.
About the Council row pitch System and fitness women's clothing collection
Tone of Council (row BTS) system is a collection of garments for women that makes up the body and improves the efficiency of training training toning body engineering. In the footsteps of successful category shades of footwear, apparel BTS is designed to increase muscle exercise that improves efficiency, as well as the recovery of existing training. BTS uses double layer of LYCRA ® SPORT fabric panels of INVISTA designed to compress active muscles, a novel approach design represents a new era of sports interactive training and fitness clothing. The collection includes a tank, capri short and tight capri, resistance, Pant and very long. The collection of BTS with LYCRA ® SPORT tissue also provides more support than traditional athletic mesh polyester or spandex, effectively smoothing targeting areas and reduce the appearance of cellulite. Flat seaming construction allows a greater comfort and range of motion.
In row
Established in Italy in 1911, the row is a leading manufacturer of sports footwear, clothing and leisure clothing distributed around the world. Internationally respected company, having won recognition of world-class tennis clothing has developed the brand recognition by the commercialization of products with a high content of layout and style that are backed by professional athletes from around the world.
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